After working with hundreds of
modeling and talent agencies all over the world I have found that the often published
statement that agencies will pay for your photos and training if they like you
is in most cases not true.
Most agencies require you to pay for
your head shots, composite cards, zed cards, head books, and photo shoots. Some huge
agencies in the top 5 markets in the world may possibly loan money to very
promising newcomers but rest assured they will collect and often with profit
with interest.
Sometimes the huge Agencies in the
biggest cities will line up test shoots for you but if it is a really good
photographer they will charge you $100-$400 just for the shoot. The best usually
do not work for free. Some new photographers will do free tests but it is
usually a waist of your time if you want to use them as a professional
marketing tool against top notch competition. Test shoots should usually be
used to gain more experience and add to your portfolio if they are good.
To the people that make a successful
day to day living in the professional Modeling and Acting industry is treated
as a business. Agencies that have an enduring successful track record do not
pay for upfront fees for new talent because there is no guarantee the model or
actor will be profitable or that the model or actor will even follow through. They
do not know for sure if the talent has all the various attributes it takes to
be profitable example, (are they photogenic, intelligent, persistent, punctual,
loyal, engaging and willing to accept rejection).
If you don't have or do not want to
invest the required capital it is almost impossible to become a professional
model or actor. Most agencies will not be in business long if the agency fronts
hundreds even thousands of dollars to each talent. Often the talent either
decides not to pursue the business after a few try’s or does not work hard at
being a great talent because they have nothing to lose. Some talent after
getting their photos and portfolio paid for, and then decide to jump to a
competing agency. It is too risky for an agency to gamble like that.
Modeling and Acting is more than just taking photos and a few classes, you have
to learn the "business" of this industry. You can't call yourself a
model or actor without knowing the business and doing the "real" work,
which encompasses knowing how to book a paying job.
Being a smart talent though can make
the process much easier and economical. When you sign with an agent make sure
you do not pay a fee for them to promote you. You should only pay them a
commission when you book a paying job. Do not pay exorbitant fees for photos,
cards, portfolios etc. Do not pay exorbitant fees for training. Make sure the
agency has a proven history of successfully booking jobs, realize it is a tough
business and if an agency makes big promises they are usually after something
(many times it is your money).
The talent industry has many honest,
upstanding agents, models and actors but like with everything else in life
there are a few people that take advantage of inexperienced people. Have a fun
rewarding experience but be smart!
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